What I'll do for you.

Every Seller wants to get as much for their house as possible. Aside from that, no two transactions are exactly the same. We'll review your needs and develop a plan to sell your home as quickly as possible for the most amount of money.

Pricing Your Home

Price is the most important decision to be made concerning the sale of a home. Current economic conditions, competing properties, and comparable sales must all be considered before listing and reviewed every 3 weeks while on the market.

  • View the property from the "buyer's point of view."
  • Compile a Competitive Market Analysis (CMA)
  • Discuss current listings viewed as competition for the property and review absorption rate calculations for the listing
  • Host Fridrich & Clark agents for pricing and staging suggestions
  • Have the square footage professionally measured
  • Estimate Seller's net proceeds from the sale

Curb Appeal

Curb appeal is what makes a person driving by your home pick up the phone to schedule an appointment.

  • Review exterior of the house to maximize curb appeal
  • Provide recommendations to make the exterior as attractive as possible
  • Facilitate work as necessary

Staging

The way you live in your home on a daily basis is not the way you live in it when you're selling it. It has to be clean and free of clutter and distractions. The goal is for the buyer to see the house and not your "stuff."

  • Conduct a staging analysis of the home
  • Suggest ways to reduce clutter and maximize space
  • See Getting Your Home Ready

Research and Inspections

To avoid unexpected surprises, we research the property and address issues before they become problems.

  • Review the Property Condition Disclosure Statement and arrange for a listing pre-inspection if necessary
  • If appropriate, arrange for septic tank, roof, and HVAC inspections
  • Obtain copies of permits or architectural drawings relevant to the property
  • Assist in evaluation of inspection reports
  • Facilitate repair of major items found on inspection reports
  • Make sure seller has title insurance policy available. Begin title search

Putting Your House on the Market

  • Have professional photographs taken of interior/exterior for Internet and print brochures
  • Obtain information on local schools for fact sheet
  • Design and produce fact sheet or brochure
  • Send out "Coming Soon" postcards to neighborhood and agents
  • Discuss "Agent Must Be Present" vs. "Lock Box"
  • Place home in Multiple Listing Service
  • Place "For Sale" sign on property
  • Make sure listing appears on Craigslist, Zillow, and Realtor.com and Open Houses are posted as necessary
  • Meet and show potential buyers the property as necessary
  • Follow up with agents who show the property
  • Respond to questions regarding the property

Advertising

For years Realtors thought that print media was an effective way to tell buyers about a listing, but research by the National Association of Realtors consistently shows that only 29% of all buyers found print advertising to be a useful source of information. The Internet has become the new method of choice for buyers. Recent statistics from the National Association of Realtors show that 94% of all buyers between the ages of 25 and 44 use the Internet to search for homes, and buyers of all ages ranked the Internet as their primary source of useful information. For that reason, we will utilize Realtracs, Craigslist, Zillow, and Realtor.com to make sure that buyers searching on the Internet find your house.

Networking with Realtors is a wonderful way to increase exposure to potential buyers. A good working relationship with other real estate agents is critical to my success. 75% of all residential sales involved two agents and networking with agents at Fridrich and Clark as well as agents at other companies in the area will increase the chances of your home selling.

And finally, nothing makes the phone ring as much as a "For Sale" sign in the front yard. (Not everything about selling real estate is difficult!)

Open Houses

There are some concerns about security and non-qualified "shoppers" at Open Houses, but they can be an excellent way to gather information and are especially recommended during the first month of the listing.

Ongoing Marketing

  • Send weekly updates to seller of activity on Craigslist, Zillow, etc.
  • Obtain other real estate agents' opinion of price and condition
  • Preview competing houses in area
  • Provide status report to seller at least once a week. Discuss new listings/competition, when the competition makes price adjustments or "goes under contract" as well as changes in market conditions

Offers

  • Present all purchase offers
  • Negotiate with buyers in a timely, professional manner
  • Write counter offers as necessary
  • Contact buyers' lender to discuss financing ability and make sure buyer applies for loan within contracted period
  • Ensure both buyer and seller adhere to their obligations in the contract

From Contract to Closing

  • Deliver all documents (including contract, amendments, and prior title policy) to closing attorney
  • Order copy of Covenants, Conditions & Restrictions, HOA bylaws and financial documents as necessary
  • Arrange termite letter
  • Maintain contact with lender and closing attorney to make sure that everything is proceeding smoothly
  • Facilitate repairs from buyer's inspection report
  • Review settlement statement with seller
  • Assist seller in moving to new home as necessary
  • Provide keys to buyer
  • Deliver proceeds check to seller!